Corporate Headshots – Marko Coh, Management Consultant – London

Corporate Headshots – Marko Coh, Management Consultant – London

Corporate Headshots for Management Consultants

Corporate Headshots for Management Consultants

For business professionals like Marko (a London-based management consultant) having the right corporate headshot or business portrait can give you an unfair advantage in business.

Our goal with this type of image is made of two components…

1 – We need to build confidence in your client’s mind about your expertise and ability to deliver

2 – We need to show you as someone who can easily fit into your client’s business/team

Why is this important?

People will make a judgement about you as soon as they see you whether they like it or not. It’s human nature and what kept us alive when we crawled out of the primordial soup millions of years ago.

Certain personality traits such as trustworthiness and attractiveness are judged in 1/10th of a second as measured in research conducted by Willis and Todorov which is why it’s important to make sure you future client sees the right photo of you first. That photo could be the difference between winning and losing the contract. If they don’t see you as trustworthy and competent, that snap decision goes against you. You could have the strongest CV on the planet yet you’ll find yourself fighting an uphill battle against weaker, less qualified competition.

Business Portrait - Marko - Management Consultant, London

Business Portrait – Marko – Management Consultant, London

What about no photo? That’s definitely an option but think about this: if your competitor shows wins the snap decision with a great corporate headshot you’re no longer in the running.

That’s what we mean when we say your corporate headshot isn’t just there to make you look good, it’s to make you appeal to your clients too. It’s easy to make someone look great in a portrait. To make them look appealing to a client is a whole different ball game altogether and requires a mixture of the rules of portraiture, psychology and body language.

Even something as simple as the height of the camera relative to the subject’s eyes can make a huge difference.

I’d love to hear your thoughts on this. Do you agree or disagree? Do you have an experience to share? Leave a comment below and let me know.

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